Giving Advice What are the key locational considerations in choosing the best site for tourism development? #In order to be commercially successful, tourism sites must be easily accessible for visitors and where possible should enable sustainable travel. Many small-scale rural tourism developments are car dependent – but the use of the car does not make the proposal unsustainable. Encouraging greater domestic tourism has the potential to support jobs in rural areas, reducing out-commuting. Many accommodation businesses want it to be easy for customers to reach them by car. The NPPF recognises that different policies and measures will be required in different communities, and that opportunities to maximise sustainable transport solutions will vary from urban and rural areas.